There are only 2 big names in the file sending receiving industry. Or you may cease to exist from such a bad business decision. Please keep the YouSendIt name – change the Parent company name only. Think before you act – it could be the reason why I switch and pay for This looks like what you are actually doing anyway. Why not change the Parent company name and not the service name. Hightail does not represent the services I use. I want people to send me things and vise versa. YouSendIt was exactly why I am paying for your services. In fact your drop box was easy enough for my 78 year old dad to figure out. Something that was too big to send thru regular email.Īs a company you may want a different name but as a user of your services the name does not represent the service I need and am paying for.Īs an end user – we USE your products we don’t participate in name games and our customers are not brilliant. When I send an email request thru your company website I want a FILE in return or I want to send my files. In fact you had the BEST name and the BEST website and that is why you were chosen. We needed a name that is easy to dicerne what the product does when it arrives in an email box and YouSendIt did just that and never confused the user. I wish you had asked people who pay for your business services what they wanted. Unfortunately I do not like the name change at all. Sorry to say this, because I do like what you do, but I don’t think you made a strong move. Actually, if you ran a glider company it might be good.
#Hightail express fails full
Unless you are ready to pour a ton of money and time into a full rebranding initiative, I think you will have trouble reaching new customers that don’t about you and see a very nondescript overly corporate sounding name. You have a somewhat dramatic, mushy video, that really says nothing and I hate to say it, the name is meaningless with regard to what you do. However, as per your video, I don’t want to hear vague, misty, romantic words about what the company could be with a new name, I want to know what you are actually doing. I have used Yousendit for years and will continue to use the product. Frankly, to me “Hightail” sounds like a name from a Bugs Bunny cartoon and was always associated with “Hightail it outta here” (as mentioned above). I understand that change is something that is needed to revitalize the brand. it made me want to “Hightail it outta here.” I’ve never seen such a vague, unspecific description of a corporate move. Just watched your video regarding the name change. We’ve got big plans to truly transform the world of digital sharing with ideas so exciting and innovative they needed a brand to match. Hightail remains an easy and secure way to access and share files and folders on any device, anywhere, while fitting in with how you already work and giving you complete control of your valuable information.Īnd that’s just what we currently do. What has not changed is our core offering, the reason why professionals from architects to attorneys, salespeople to singers choose us to share ideas and work together. It is the standard bearer that will help transform steady growth into true evolution and take our business to the next level. With a name that strides like a giant across a landscape of Boxes, Syncs and Shares alongside an audaciously elegant look that contrasts with the endless dreary blues of the cloud space, Hightail leads by example. Turning a good company with a good product into something great will only happen if talented people are inspired to be bold. Since I took over as CEO just over a year ago, we have worked hard to develop a culture that promotes true creativity and passion. It also marks the fundamental changes that have happened at our company. Hightail is a new identity that represents the current breadth of our services, as well as everything we aspire to become. We’ve been planning, preparing, designing and developing our new brand for many months and it’s exciting to finally reveal it to the world. I’m thrilled to announce that YouSendIt has changed its name to Hightail.
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